Wiser than owls.
Sharper-eyed than magpies.
Raven sees what others miss.
Built on the Power of Experience
Raven was founded on a belief that experience, how people connect with brands, products and workplaces is every organisation’s greatest advantage.
Human Expertise, Intelligent Technology
We bring together a global community of world-class specialists in leadership, strategy, design, research, technology and transformation, powered by AI tools that accelerate discovery, decision-making and delivery.
Connected through The Tower, our intelligent operating system, they combine human creativity with data-driven insight to help organisations innovate with clarity, move faster and build lasting capability.
A Model for Modern Growth
We’re not an agency, a consultancy or recruiters - we’re the connective tissue between them.
Research and strategy define where to play. Design and delivery bring ideas to life. Performance and capability building ensure results that endure.
This is how we make experience work; smarter, faster and more sustainably.
The Spirit of the Raven
Like the bird itself, we are curious, intelligent and collaborative, always seeking hidden potential and protecting what matters most.
With Raven, you gain more than expertise; you gain a partner built to reveal what’s next. Together, we design better experiences, stronger teams and more confident futures.
Need to build capabilities and competencies? Looking to build a team? Working on a new product or service, or need to improve your current experience?
Meet the founders
We’re a team of product, service and experience leaders with proven experience and a track record of making an impact.
Louise Croft Baker is Experience Director at Raven and the author of Aviation's New Flight Plan, Raven's report on the future of airline customer experience. She leads Raven's work helping organisations turn customer experience into a measurable growth engine, drawing on interviews with senior CX leaders across the global aviation industry.
With more than 20 years' experience in customer experience strategy and transformation, Louise has worked with leading travel brands including TUI, eDreams, Expedia, Hotels.com and Cirium. She holds a PhD in Psychology and is a regular speaker, judge and advisor on customer experience, digital transformation and the future of travel.
Dr Conor Farrington designed the methodology behind Raven's customer growth and inclusive growth indices, including the scoring framework that blends automated scanning with expert human review. He is the author of Raven's Inclusive Growth Index strategy and the developer of the Pythia digital health rating engine that powers the CGI's automated speed, accessibility and web vitals analysis. A former Chief of Staff at aerospace startup SATAVIA (acquired by GE Aerospace in 2024), Dr Farrington is also a Policy Consultant at the Aviation Impact Accelerator/Whittle Lab, University of Cambridge.
Marketing, Media, Education, Travel and Technology Investor. Former Vice Chair of Unicef UK, Chair of BIMA, Board member of the British Museum, Venture Partner of Northzone, Chair of The Drum. Founder of Fortune Cookie. Justin Cooke is a digital transformation specialist, entrepreneur, keynote speaker and board advisor with nearly 30 years' experience helping travel, destination and aviation brands grow through technology. Since 1997, he has worked with IAG, NetJets, Expedia, Small Luxury Hotels of the World and Europcar, advising on digital strategy, customer experience, e-commerce, loyalty, data and AI.
Our community of experts.
The Ravens are a curated collective of proven leaders across strategy, design, technology and transformation. They unite human expertise and AI intelligence to uncover opportunity, accelerate growth and build lasting capability.
